When we talk about a business project, we must first use the language of figures and facts.
It is on figures and facts that the planning, organization and implementation of any project is based. For the most effective start you need analytics - quantitative evaluation of the project, including all aspects of its implementation. Even emotions we put on numbers!
Analytics should always be subject matter. Who is the addressee of analytics? Do you prepare a presentation to an investor, improve management reporting, make a presentation at a conference? For each recipient, each situation requires its own unique set of information.
Business plan and project operational control are based on the analytics, and that is taken into account when making important decisions...
Analytics is your business tool. Be sure to use it!