Just scan the label on your jeans or a new smartphone - and immediately learn the entire history of the product: where and how it was produced, what carbon footprint it left, how to dispose of it correctly. No secrets!

This is not just a cool feature, but an important step towards conscious consumption. Now manufacturers will not be able to hide "inconvenient" information about their products. And you and I will be able to make a truly conscious choice!

I wonder how soon this practice will spread beyond the EU?